![]() He then illustrates the process of how his video “The Machine Is Us/ing Us”: becomes an internet phenomenon and how its rise represents an alternative to the mass media machine that has developed in the US over the last several decades.Ĭontent bias (e.g. ![]() Wesch tells several stories about his study of cultural anthropology and how those illustrate how Western culture, and in particular US culture, has become completely mediated. The following is an outline of some of his key points please download the audio for the complete experience. With this new approach comes not only design challenges but the joy of reconnecting people to each other, which he illustrated with a series of extraordinary video clips. He points out that our “audiences” aren’t audiences at all, but rather creators, and our job is not to lecture but to enable. Michael Wesch opened the IA Summit this year with an inspired keynote that provides a fresh and ambitious direction for all designers. Boxes and Arrows captured many of the main conference sessions (“see schedule”:). The IA Summit was held in Memphis, TN from March 20-22. ITunes Download IA Summit theme music created and provided by BumperTunes™
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